Marketing & Strategy · Est. 2025

Marketing
that moves
your business.

Hall Nicolas becomes a true extension of your team, bringing 15+ years of senior-level strategy, hands-on execution, and genuine investment in your growth.

Our Services Our Story
15+
Years on the client side
14 mo14
Average client retainer lengthMonth average retainer
1
Dedicated partner, always you
Marketing & CommunicationsFundraising StrategyFractional CMOCopywritingSocial MediaEmail MarketingGraphic DesignWebsite DevelopmentInternal CommunicationsSpecial EventsCommunity RelationsDonor StrategyGrassroots MarketingPersonal BrandingTraditional AdvertisingMarketing & CommunicationsFundraising StrategyFractional CMOCopywritingSocial MediaEmail MarketingGraphic DesignWebsite DevelopmentInternal CommunicationsSpecial EventsCommunity RelationsDonor StrategyGrassroots MarketingPersonal BrandingTraditional Advertising
Who We Are

15 years on the inside. Now working for you.

I have sat at the table managing $2M+ annual fund budgets, closing six-figure deals, and leading teams through real growth. I know what organizations actually need, because I have lived it from the inside for over 15 years, on both the nonprofit and for-profit side.

Hall Nicolas brings that hard-won experience directly to your team as a flexible, senior-level partner, without the overhead of a full-time hire. My background spans nonprofit organizations, for-profit businesses, and marketing agencies, giving me a well-rounded perspective that translates across industries and challenges. And when a project calls for specialized expertise, I bring a trusted network of partners and vendors to the table to make sure the job gets done right.

See What We Do

Marketing & Communications

Full-spectrum execution: copy, design, web, social, email, advertising, events, and internal comms.

Fundraising & Development

Donor strategy, annual fund management, CRM, and appeals. From someone who has actually led it.

Fractional CMO & Advising

Senior marketing leadership without the full-time cost. Embedded, strategic, and results-driven.

Events, Community & Branding

Special events, grassroots marketing, partnerships, and personal career branding.

"
"I know what it takes to sit at a table and lead. I know what organizations need, because I've spent 15 years in the thick of it. That's what I bring to every client."
Katie Hall Nicolas, Founder

Who we work with

Nonprofits · For-profits · Founders
01
Arts & Culture
02
Nonprofit & Philanthropy
03
Education
04
Retail & Consumer
05
Health & Wellness
06
Private Equity
07
Professional Services
08
Government & Community
09
Healthcare
10
Faith Communities

Ready to grow with a partner who has been in your shoes?

Let's Talk
What We Do

Strategy.
Story.
Momentum.

From business strategy to full-scale marketing execution. We offer the senior-level expertise your team needs to stabilize, grow, and make an impact. Every engagement includes access to a trusted network of specialized partners and vendors to ensure the job gets done right.

01

Marketing & Communications

From business strategy to full-scale marketing execution. Whether you need a content calendar, an email campaign, a new website, or a complete brand refresh, we handle it with care and craft. Every engagement draws on a trusted network of specialized partners and vendors to deliver the full scope of what your project requires.

CopywritingEmail MarketingSocial Media ManagementGraphic DesignWebsite DevelopmentInternal CommunicationsTraditional AdvertisingMarketing Strategy & PlanningBrand Development
02

Fundraising & Development Strategy

I've managed $2M+ annual fund budgets, closed five and six-figure deals across individuals, corporations, and government, and know what it actually takes to build and sustain a fundraising operation. From donor strategy to CRM management to compelling appeals, I bring real, table-level experience to your development work.

Annual Fund StrategyDonor Strategy & StewardshipDonor CRM Strategy & ManagementFundraising Appeals & CampaignsDevelopment CommunicationsGrant SupportState & Federal Procurement
03

Fractional CMO & Strategic Advising

Need senior marketing leadership without the full-time cost? I embed as a part-time CMO, guiding strategy, managing vendors, and providing the kind of seasoned perspective that only comes from 15+ years of real-world experience on both sides of the table. I also bring a network of trusted partners to extend your team's capacity wherever it's needed.

Fractional CMOMarketing AuditsRoad-mappingTeam LeadershipVendor Management
04

Special Events & Community

Events are one of the most powerful tools for building community and driving momentum. We plan, market, and execute events that leave a lasting impression and build the grassroots relationships that sustain organizations long-term.

Special Events Planning & MarketingCommunity RelationsGrassroots MarketingProgramming DevelopmentPartnership Development
05

Personal & Career Branding

Sometimes the most important brand to build is your own. I help professionals get clear on their ideas, their value, and where they'll make the most impact. We then craft the materials to communicate it powerfully.

Personal Brand StrategyResume & Cover LetterCareer StrategySkills AssessmentLinkedIn PositioningExecutive Presence

How we work together

01

Discovery Call

We start by listening. To your goals, your challenges, your vision. No pitch, just conversation.

02

Tailored Proposal

A custom scope built around your specific needs, whether a retainer engagement or a defined project.

03

Onboard & Align

We immerse in your brand, your history, your people. Then we hit the ground running.

04

Ongoing Partnership

Consistent, senior-level support that evolves as your needs grow and change.

The Investment

Retainer partnerships and project-based work, built around you.

Hall Nicolas works with clients on monthly retainers and defined project engagements. Whether you need an ongoing strategic partner or focused support for a specific initiative, we build a scope that fits your needs and budget.

Most retainer clients start with a focused set of priorities and scale from there. Project engagements are scoped individually. Either way, you get senior-level thinking and hands-on execution.

Start the Conversation
What's Included
  • Senior consultant, always Katie, never handed off
  • Retainer or project-based engagements available
  • A monthly retainer tailored to your needs and budget
  • Regular strategy check-ins
  • Fast turnaround on all deliverables
  • Strategy and hands-on execution
  • Access to a trusted network of partners and vendors
  • Flexible scope as your needs evolve
Let's Connect
About Katie

MBA. Strategist.
Real-world operator.

I've spent my career inside the organizations I now serve. I have led marketing, managed fundraising operations, closed major gifts, and sat in rooms where real decisions get made. I know what works. And I know what doesn't.

Our Services Get in Touch
Katie Hall Nicolas
Full Bio

Strategist. Storyteller. Partner.

Katie Hall Nicolas is the founder of Hall Nicolas, a marketing and strategy consultancy based in Winston-Salem, NC. With over 15 years of experience on the client side, across nonprofits, marketing agencies, and for-profit businesses, she brings a rare combination of strategic vision and hands-on execution to every engagement.

Prior to starting Hall Nicolas full-time, Katie served as Chief Marketing Officer and VP of Development at the Arts Council of Winston-Salem and Forsyth County, where she led integrated growth strategy across marketing, development, and community engagement. She has also held business development and account leadership roles at two marketing agencies, gaining deep experience in client strategy, revenue growth, and full-service execution across a wide range of industries.

Katie holds an MBA from Wake Forest University and a B.A. in Math Education from Salem College. She is deeply rooted in the Winston-Salem community, serving as a member and President-elect of the Rotary Club of Winston-Salem, a member of the REACH Women's Network, the Downtown Winston-Salem Partnership, and the Greater Winston-Salem Chamber of Commerce. She was appointed by the Mayor to serve on the City of Winston-Salem Public Facility Assembly Commission. She is also engaged with the Association of Fundraising Professionals (AFP) and the American Marketing Association (AMA).

Beyond the work, Katie is a mom, wife, friend, sister, and traveler. Her husband is French, from Bretagne, and together they are raising a Franco-American child, navigating two cultures, two languages, and a life enriched by both. She loves getting to know people in an authentic way, and that curiosity and warmth show up in everything she does.

Education MBA, Strategy · Wake Forest University
B.A., Math Education · Salem College
Minors: Not-for-Profit Mgmt, Religion
Community Involvement Rotary Club of Winston-Salem, Member & President-elect
REACH Women's Network
Downtown Winston-Salem Partnership
Greater Winston-Salem Chamber
City Public Facility Assembly Commission (Mayor-appointed)
AFP · Association of Fundraising Professionals
AMA · American Marketing Association
Based Winston-Salem, NC
Clients nationwide

Our principles

01

Attentiveness

Great partnerships are built on communication. We listen closely, respond quickly, and always follow through.

02

Real Experience

We've been in your seat. That perspective shapes every recommendation we make.

03

Excellence

Every deliverable is thoughtfully crafted, carefully considered, and built to perform.

04

Adaptability

From arts organizations to for-profit founders, we meet every client where they are.

05

Transparency

No surprises. No jargon. We tell you what we're doing, why, and how it's working. Always.

06

Genuine Care

Your goals become our north star. We're invested in your success as if it were our own.

Where We Work

Based in Winston-Salem.
Working everywhere.

Geography is no barrier. If your organization has big goals, we'd love to talk.

Winston-Salem, NCAustin, TX San Francisco, CAJacksonville, FL Savannah, GANationwide
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